Elements Athletics — Referee Development Tools

We make getting feedback to your referees easy and interesting. Founded in Calgary, Alberta by working sports officials.

The Problem

Only 2 in 10 sports officials return for a third year. Research shows 67% of referee retention is explained by just three factors: mentoring, administrator consideration, and continuing education. The average working official in North America is now 56.68 years old — the pipeline is broken because young officials aren't getting the development support they need to stay.

Our Products

Mic'd Up — Communication Training for Officials

Officials wear a small mic during games. The platform records, transcribes, and analyzes their communication using AI — identifying patterns in tone, word choice, and composure under pressure. Built for self-reflection and mentor-guided development sessions.

Pricing: $25 USD/month (individual) + $60 USD device. First month free, 30-day money back guarantee. Organization pricing from $2–$5 per scheduled game.

Website: getmicdup.com

RefFilm — Automatic Game Film

Syncs with scheduling systems to surface the right game film automatically. Officials never have to hunt for their footage again.

Website: reffilm.com

Evaluator — Digital Evaluation Forms

Turns paper evaluation forms digital with AI assistance. Evaluators complete forms faster with more specificity, and data connects to the official's development record over time. Supports 7 sports: Soccer, Basketball, Volleyball, Hockey, Lacrosse, Baseball/Softball, Football.

Partners

Hockey Alberta, Alberta Soccer, Alberta Basketball, CBOA (Canadian Basketball Officials Association), University of Calgary (Intramural Sports).

Contact

Email: info@elementsathletics.com | Phone: (825) 513-1349

Instagram: @get.micd.up | LinkedIn: Elements Athletics Inc.